Dhanteras Gold Sales Drop 10-15%, Silver Shines Bright — Is Lightweight Jewellery the New Trend?

Gold sales this Dhanteras have dropped by 10-15%, with buyers favouring lightweight and diamond-studded jewelry, despite a 25% increase in gold prices. Most purchases were in the Rs 1-3 lakh range. In contrast, silver demand rose by 30-35%, attracting younger buyers seeking high returns amid stock market volatility.