Festive season sees 13% rise in sales of electronic products: NielsenIQ

The festive season brought good news for the technology sector. Sales of tech products and durables saw a significant rise. Air conditioners, laptops and smartphones were popular choices among shoppers. This growth was fueled by new features, discounts and a preference for premium products. Interestingly, most of the sales happened before Diwali, indicating a change in consumer behavior.