ASK PMS has underperformed. But CEO Sunil Rohokale believes in a blockbuster comeback.

ASK Investment Managers has lost clients and its AUM is down 19% since October 2021 at INR24,000 crore. The underperformance is said to be on account of the fund investing in quality stocks, while the action was in growth, value, and momentum segments. Why did this veteran fund miss the bus?