Making Indian single malts for world, getting them at par with Scotch, whiskies top priority for Pernod: CEO

Pernod Ricard, the global spirits company, is prioritizing the development of Indian single malts to compete on par with renowned Scotch, American, Irish and Japanese whiskies. Significant investments are made for distillery and warehousing in Nagpur. India emerged as the firm's second-largest market by sales, underscoring its strategic importance.