The coming cola war: Can Reliance's Campa compete with Coca-Cola and PepsiCo?

Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims to disrupt the cola market dominated by Coca-Cola and PepsiCo. With strategic distribution and marketing plans, Campa Cola seeks to resonate with younger consumers and expand its presence in India.