Auto companies ramp up discounts, cut prices amid demand revival hope

Automakers are hoping for a demand spike in October, following a subdued start to the festive season. Companies like Honda, Hyundai, Mahindra & Mahindra, and Maruti Suzuki are offering incentives and discounts to boost sales. This period accounts for 30-40% of annual sales, with major festivals like Navaratra, Dussehra, and Diwali in October.