Selling nostalgia: New-age ads? Yawn. Brands are going retro

Major brands like Maybelline, Mountain Dew, and Asian Paints are bringing back their iconic taglines, jingles, and logos to fight competition and capture consumer attention. Maybelline reintroduces its ‘Maybe It’s Maybelline’ jingle with Suhana Khan, while Mountain Dew revives its old logo. Asian Paints re-launches its ‘Har ghar kuch kehta hai’ campaign, aiming to enhance brand loyalty.