Reliance Jio, Airtel and Vodafone Idea to government: Regulate telemarketers to curb SMS spam

Reliance Jio, Airtel, and Vodafone Idea call for a licensing regime for telemarketing entities and SMS resellers to combat spam effectively. They argue that current measures are insufficient and lack regulation on OTT platforms like WhatsApp, leading to inconsistencies and challenges in controlling spam.