Reliance's luxury retail chain Tira unveils flagship store at Jio World Plaza

Reliance's luxury beauty retail chain, Tira, opened its flagship store at Jio World Plaza in Mumbai. The store features 15 exclusive shop-in-shop boutiques of global beauty brands like Dior, Estée Lauder, and YSL. Customers can enjoy personalized shopping experiences, a beauty concierge service, and a café. The store also features a scent room with curated international fragrances.