Airtel CEO Gopal Vittal pens note on telco's spam-fighting network; says spam crackdown will continue

Bharti Airtel is actively fighting cyber frauds using network intelligence and AI. CEO Gopal Vittal urges customers to heed 'Suspected Spam' alerts. TRAI's recent directive on whitelisted URLs became effective on October 1. Vittal assures ongoing measures to permanently block verified scammers, aiming to make alerts a natural part of user experience.