The dark reality of melatonin behind India’s USD289 million wild chase for good sleep

Most Indians are sleep-deprived and are turning to melatonin for a better night’s rest. The global melatonin market reached USD2.15 billion in 2022, and India’s sleep aid market is projected to generate USD289 million in revenue in 2024 alone. While melatonin is often considered harmless, everything has a flipside.