Pepsi and Coca-Cola to launch budget-friendly drinks as Reliance's Campa gains ground in regional markets

PepsiCo and Coca-Cola are considering cheaper soft drinks for regional markets to counter Reliance Consumer Products' Campa. Campa's aggressive pricing and higher trade margins are challenging the existing market dominance. Both cola giants aim to preserve their core brand value and margins while addressing the competition through strategic regional pricing and promotions.