Yoho’s Strategy To Capture Sneakers Trend: 'Hands Free' Design vs Major Western Brands | Exclusive

At the FII8 event in Riyadh, Yoho World Founder Ahmad Hushsham discussed India's first 'hands-free' sneakers, Blinc, highlighting their affordability and functionality. He highlighted that Yoho’s shoes, available in 8-10 colors, are priced at one-fourth the cost of major Western brands, thanks to a strong supply chain and minimal royalty fees.