Tata Cliq FY24 revenue falls on exiting electronics category, loss narrows

Tata Cliq, rebranded as Tata Cliq Fashion, saw a 42% sales drop in FY24, reaching Rs 247 crore, following its exit from the electronics category. While losses narrowed, the company's revenue decline raises concerns about its future in the competitive e-commerce market. The company is pivoting to a fashion-focused platform and expanding its beauty segment with Tata Cliq Palette.