Hrithik Roshan's HRX and Katrina Kaif's Kay Beauty witness profit, Deepika Padukone's 82°E faces massive loss: Report

Other brands facing similar issues include Virat Kohli’s WROGN, Shahid Kapoor’s Skult, Anushka Sharma’s Nush, and Sonam Kapoor’s Rheson which are grappling with market presence and return on investment issues.