What was Ratan Tata's plan for his 'beloved' Air India

In 2022, I had the opportunity to meet Ratan Tata regarding the relaunch of Air India, following its acquisition by the Tata Group. Alongside the Future Brand team and Air India leadership, we sought Tata's insights for the brand strategy and redesign. He expressed a strong desire for Air India to rank among the world's best airlines, emphasizing a modern image that combines advanced technology with exceptional service.