India's Piracy Economy Stands at Rs 224 Billion in 2023: EY-IAMAI Report

India’s piracy economy hit Rs 224 billion in 2023, according to the EY-IAMAI report. Of this, Rs 137 billion came from pirated content in theatres, and Rs 87 billion from OTT platforms. Streaming accounted for the largest share of pirated content at 63%, followed by mobile apps and torrents. The report highlights that 51% of Indian media consumers access pirated sou...